A University of Cambridge researcher was written very succinctly how social media likes are lazy and useless.
“It is a form of pseudo-engagement which absolves us of the guilt of not responding to others’ posts but creates the bare minimum of human connection.”
A couple of years ago I read the book The Circle bu Dave Eggers. He saw back in 2014 how useless likes were. If something doesn’t require effort, how much value can you really place on it?