Last week on Tik Tok I became enthralled with the story of a guy who created a cardboard cutout of himself advertising a fake food item and placing it in a Kum & Go (yeah, that’s the name of the convenience store). I thought it was hilarious, especially that it stay up for several days. It got to the point where people would seek out the store so they could get a picture with it and ask for the meal. Well, it turns out that the prank had the blessing of the Kum & Go.
I’m not going to link to the Tik Tokker because, frankly, I’m a little miffed about the whole ordeal. He apologized in another video, but I still unfollowed him. The apology didn’t address the reason why people were upset. It was pretty crappy for a series of posts to be practically sponsored, but it was the fact that he lied about the permission to put the cut out in the store. No wonder it stayed up!
This is in contrast to the McDonald’s prank from a few years ago. The students DID NOT have any permission to do what they did, but their execution was flawless and took a ton of guts. That is how you do marketing.